Make them care
about your content

Don’t let words stay words. Let your branded content transform into dynamic brand salespeople, advocates, and cheerleaders.

Branded content = your biggest advantage?

Shake Your Content Up in 2025

Meet Jack

wordsmith, best friend, good hugger

Content should be exciting and I’m bringing that energy to your brand. I wordsmith content for your brand in a way that engages and interacts with your audience. This is the secret to making people care about your business.

When people care, that's how you stand out and cut through the noise. With over 100 brands under my belt, let's transform your branded content into something special.

Jack Zheng, founder of Jack Writes Content, smiling and wearing a professional black short-sleeve dress shirt. He is surrounded by a yellow outline that matches the website's background.

Website Copy

If your website isn’t showcasing your brand as a must-have asset, it’s time for a change. Clear and compelling website copy shows people exactly what your brand brings to the table.

Social Media

Social media is no joke in today's digital enviroment. Take advantage of social writing to get people talking about your brand.

Blogs

In this era of AI, authentic and value-based blogs can set you apart from your competitors.

Emails

Emails are the most common form of communication from brands. Nail emails, and you get something magical that converts.

Here's how I help brands pop and thrive

See for yourself

My Writing Expertise

More importantly,
here's what you'll gain

Dynamic writing.
Work with a modern writer who understands the complexities of words and wordplay.
A conversational style is essential in today's modern landscape, and you get that with me.

Full attention.
No agency fees, no lengthy contracts. When you need me, you've got me. Work with a
independent copy and content writer on a per-project basis. You get my full attention
every time, and for every project.

Multi-channel writing.
Every brand has a distinct voice, and that voice needs to match across different online
channels. An experienced copywriter across blogs, website, copy, and email can help keep
that voice consistent when growing or going online.

Human-first intent
AI is here to stay, but you're here for a reason. The core of writing is about people and what
they want. If you want to address user intent and provide real value, then it's time to work
with a real writer.

Working With the Best Clients and Partners

What is content marketing?

Content marketing is a value-driven approach that provides useful and relevant content to your audience. Examples of content marketing include tutorials, tips, product demos, and industry insights.
Is writing important for running a business?

Writing touches every aspect of running a business. You might need to craft product descriptions, webpages, branded social posts, or even internal communication. Strong writing helps brands establish a distinct voice and ensures clarity, while poor writing can confuse and detract from a brand’s message.
What are the advantages of content writing?

Content writing is ideal if you want to deliver consistent value to your readers. When people see a brand as valuable, you gain trust and credibility. People are far more likely to work with a brand that they trust than a random brand they see on the internet.
Is copy and content the same thing?

No, copy and content are not the same thing. Copy refers to persuasive writing designed to drive action like ads, billboards, and sales pages. Meanwhile, content is broader and isn’t directly pushing for a sale. This includes informative and engaging content like blogs and social media posts.
What is long-form content?

Long-form content refers to in-depth articles, blog posts, eBooks, or guides that typically exceed 1,000 words. Each piece provides detailed information on a subject and builds brand authority. When brands consistently produce high-quality long-form content, they establish themselves as “thought leaders” in their industries.
What is short-form content?

Short-form content is concise and typically under 1,000 words. It includes social media posts, sales emails, or quick press releases from brands. This type of engagement is designed to capture attention.
Is long-form or short-form content better?

Long-form and short-form content serve different functions. Longer content like blogs and eBooks are better at establishing brand authority and ranking higher on search engines. Shorter content like YouTube shorts and Instagram Reels is better at going viral and engaging with new audiences.
Is content marketing still effective in 2025?

Content marketing creates value, and that value fosters consumer trust. Many business executives overestimate how much their customers trust them. Content marketing can help brands overcome this “trust gap” and stand out.
How are writers billed?

Writers are most often billed in two ways: hourly or per project. Hourly rates are charged based on the time spent on a task, while per-project pricing is agreed upon upfront and covers the entire scope of the work.
Is an upfront deposit required?

To ensure commitment from both parties, an upfront deposit is required. The deposit usually ranges from 30% to 50%, depending on the size and scale of the project.
Are there additional fees when working with a writer?

Compared to an agency, there are no additional fees when working with a freelance writer. The only exception would be if clients are requesting rush orders or special requests.
Are revisions included when working with a copywriter?

Yes! Most writers include a specific number of revisions as part of their agreement to ensure the client is satisfied with the final result.

Make them care about your content

Don’t let words stay words. Let your branded content transform into dynamic brand salespeople, advocates, and cheerleaders. Branded content = your biggest advantage?